While many of us fail to acknowledge the blessings of our lives, our food, shelter, education, freedom, there are people for whom even managing two square meals a day is sometimes a big luxury. There is a substantial population working for less than 50 rupees a day struggling to make ends meet. The issue is further aggravated in case of the female workforce as they face gender discrimination and are unable to earn a living owing to poor educational background.
We are working on simple clean technologies which can address the challenge of providing safe and easy work for under educated and under skilled laborers while reusing and recycling of waste as a resource which also helps safeguard the environment
In a religion-centric society like ours, there are a lot of places of worship where tons of flowers are collected and offered to god, with no
existing proper system of their use after this process is over. These flowers later on contribute in
the ever increasing waste piles of our cities proving to be a bane for the already deteriorating waste
management system of our municipal bodies..
Our idea is to collect the flowers that are offered to God from the temples or mosques and use
them as a raw product in the manufacturing of incense sticks. The whole set-up of the
collection of flowers and the manufacturing unit is present in the temple premises itself. In
addition to this, we employ women from the economically deprived sections of the society,
living in the slums of Dharavi, Govandi-Mankhurd area of Mumbai.
incense sticks made by the current manufacturing chains use the coal as raw material for the
carbon content which is required for burning. Coal has carbon in its ground state and the
organic matter in the dried flowers has Carbon in the +3 oxidation state. For burning, the
oxidation state is to be changed to +4, which is easier and requires less energy in the organic
case of flowers. Also, the emission of carbon dioxide from the burning of incense sticks is
reduced to a great extent due to this change in the raw material, making our product is more
The Minimum Viable Product has been achieved by us, with implementation and test pilot run
in 3 cities- Kanpur (Uttar Pradesh), Warangal (Telangana) and Mumbai (Maharashtra). At present we are associated with two temples in Mumbai-Siddhivinayak and ISKCON. The
flowers are collected and manufacturing unit is present in the temple premises, with the sale
done during peak hours of morning and evening. The team is divided into two parts: one is
based in Mumbai looking after the operations part and the other in Kanpur, performing the
market research, designing , creating marketing strategies and raising the investments.